In what appears to be the Twilight of names like Fido, a pet insurance company's client database reveals the apparent rejection of traditional dog names in favour of more human monikers, the most popular of which is inspired by the popular book/movie series.

Below is the current top 10:
 
1. Bella

2. Bailey

3. Max

4. Lucy

5. Molly

6. Buddy

7. Daisy

8. Maggie

9. Charlie

10. Sophie